All Engine Room News

Digital-first creators, formats and AI are reshaping the entertainment landscape. At TellyCast 2025, Engine Pop captured a clear shift: digital is the television business. From creator studios to Light Mode™ Storytelling, a new content economy is emerging built on agility, authenticity and emotional connection.

Purpose isn’t a tagline, it’s a system. The leaders reshaping industries are embedding purpose into ownership, products, and infrastructure to build growth that lasts.

Attention isn’t gone it’s rewired. The battle isn’t speed vs craft, but how we build stories that deliver both.

The Edinburgh TV Festival 2025 wasn’t about revolution - it was about reckoning. Digital is no longer the add-on; it is the main stage. From Channel 4’s call to protect creative ecosystems to Shonda Rhimes’ reminder that storytelling reflects organisational power, the Festival made clear what’s at stake. For Engine Pop, having worked inside and alongside these shifts for years, the message was simple: survival now depends on strategy, bravery, and foresight.

The tactics behind today’s biggest digital hits aren’t new. They were perfected in entertainment TV. From Britain’s Got Talent’s golden buzzer to Love Island’s audience voting, these formats mastered engagement long before TikTok. At Engine Pop, we’ve worked on both sides, TV and digital giving us the insight to help brands adapt proven entertainment principles into IP that wins across every platform.

Disruption today isn’t loud, it’s intentional. Modern icons craft systems, not stories. In the illusion age, resonance rules.

Growth isn’t a pivot. It’s a build. At BBC Studios, I helped to led the long-term digital strategy.

Welcome to the Illusion Age. Not just an era of fakes an era of strategic perception engineering at scale. This isn't only about AI filters or deepfakes. It's a broader cultural tipping point. We are witnessing a systemic shift in how audiences perceive reality, identity, and authenticity one that has direct consequences for brand trust, platform strategy, and commercial IP development.

At a time when 'community', 'influence', and 'disruption' risk becoming hollow buzzwords, SXSW London offered a rare opportunity to interrogate what these terms really mean.

Community & Influence: The Disruptors SXSW London Announcement Engine Pop brings together creative powerhouses redefining how culture and community shape influence.

How TikTok is Shaping the Future of TV and Cinema!

ENGINE ROOM NEWS & INSIGHTS | APRIL 2025 Spotify Advertising At a recent industry panel, Spotify's Anne Bouttier announced the launch of...

ENGINE ROOM NEWS & INSIGHTS | APRIL 2025 Creator Own Media Empires In 2025, the biggest media disruptors are not traditional...

"Are Influencers Too Influential in Advertising?" The answers, as we discovered, were anything but straightforward.