Community & Influence: The Disruptors - SXSW London Announcement

ENGINE ROOM NEWS & INSIGHTS | MAY 2025

By Engine Room

Community & Influence: The Disruptors: SXSW London 6th June

Community & Influence: The Disruptors SXSW London Announcement

Engine Pop brings together creative powerhouses redefining how culture and community shape influence.

What happens when you stop buying attention and start building community? That’s the question at the heart of Community & Influence: The Disruptors, a panel hosted by Engine Pop Founder & CEO Athena Witter at SXSW London 2025.

In an attention economy overwhelmed by noise and paid reach, this session is about the quiet revolution: creators, producers, and brand builders who are reshaping influence from the inside out.

Join us at Rich Mix on June 6th at 3:15PM to hear from voices driving real cultural impact:

THE PANEL: WHO’S DISRUPTING?

Jake Gosling - Producer · Songwriter · Creative Executive, Sticky Studios - The Grammy-nominated, multi-platinum producer behind Ed Sheeran, KSI, Shawn Mendes, and Central Cee.

Nadu Placca Rodriguez - Founder & CEO, The Zoo XYZ - A global event architect with clients including Red Bull, Afro Nation, and Spotify Africa.

Luke Hyams - Director, The Sidemen Story · Co-Founder, Pangaea Group - Creative lead behind Netflix’s The Sidemen Story and ex-Head of Originals at YouTube EMEA.

WHY IT MATTERS

This isn’t another marketing panel. It’s a provocation. A call to evolve. As brands face rising customer acquisition costs and fragmented media channels, the future belongs to those who build audiences, not rent them.

This conversation explores how the next wave of creators and cultural leaders are shaping influence through purpose, representation, and authentic audience connection offering a fresh blueprint for relevance in a fragmented digital world.

EVENT DETAILS

Event: SXSW London 2025

Session Title: Community & Influence: The Disruptors

Location: Rich Mix 1

Date & Time: Friday 6th June | 3:15 PM

Moderator: Athena Witter, Founder & CEO, Engine Pop

Let’s disrupt the narrative. Follow Engine Pop for more insights and updates.

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Engine Pop unites the trailblazers redefining how communities shape culture and influence. In an era overwhelmed by paid reach, we're championing a deeper connection focusing on authentic community building over fleeting attention. Join us as we reshape influence through purpose, creativity, and meaningful audience engagement. Stay connected with Engine Pop to be part of this cultural shift.

For more insights and collaborations, contact us at hello@enginepop.co