ABOUT ENGINE POP
Engine Pop
Engine Pop is an IP and growth strategy studio focused on turning content into commercially durable intellectual property. Working upstream of production and execution, we partner with studios, talent, platforms and investors to shape IP, brand and platform strategy so ideas are structured to scale across audiences, revenue and long term cultural impact.
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Why Engine Pop Exists
The industry has never produced more content. Yet the gap between creation and long term commercial value continues to widen. Ideas are commissioned, audiences are built and brands invest heavily in culture, but few projects are structured to become enduring IP businesses.
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Engine Pop was founded to close that gap. Not by producing more content, but by designing stronger commercial and platform foundations around it, shaping how IP is positioned, scaled and owned from the outset.
What We Believe
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We believe the next generation of IP will be built where creativity, community and commerce intersect.
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Where content is not the end product, but the starting point of a broader ecosystem designed to grow, travel and monetise over time.
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We believe:
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Audience ownership matters more than reach.
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Commercial design matters as much as creative execution.
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Platforms are economic systems, not just distribution channels.
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Partnerships should create equity, not just exposure.
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And above all:
IP should be structured to endure, not just launch
How We Operate
Engine Pop works upstream of execution, shaping the strategic and commercial architecture behind ideas before they scale.
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Our work includes:
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IP positioning and franchise design
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Platform and audience ecosystem strategy
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Revenue and rights modelling
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Brand and partnership architecture
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Creator and talent ownership frameworks
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We help partners move from content creation to enterprise value.
Who We Work With
We support organisations and individuals building the future of entertainment and cultural IP, including:
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Investors developing media and entertainment portfolios.
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Studios and production companies expanding franchises.
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Creators transitioning into IP owners.
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Media companies navigating platform transformation.
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Brands investing in entertainment as cultural infrastructure.
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Each enters from a different starting point, but all are seeking scalable, valuable IP.
Founder
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Her work spans franchise expansion, branded entertainment, platform monetisation and audience strategy across internationally recognised intellectual property.
She has led large international teams and digital portfolios, delivering sustained audience growth, commercial performance and long-term franchise value.
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Our Network
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Engine Pop™ operates as a strategy studio supported by a trusted network of specialists across platform growth, partnerships, audience strategy and commercial design.
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We assemble expertise as required, ensuring each engagement is shaped by the needs of the IP, not a fixed operating model.
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For some clients, that means a solo consultation. For others, it's a small, agile team delivering a full IP or growth strategy. Either way, you get the benefit of deep experience without the overhead.
Why Us?
We bring the experience and credentials of our Founder and Associates, who have worked with some of the world’s leading media, entertainment, and brand powerhouses.
