ABOUT ENGINE POP
Engine Pop
Strategic Digital Transformation
Where Entertainment Meets Innovation
Engine Pop is a content strategy studio that helps ideas grow into commercially powerful IP.
​
We work with creators, brands, and organisations to shape content with purpose across digital, broadcast, film, and brand. From social-first formats to scalable franchises, we focus on long-term value, not just reach.
​
Founded by Athena Witter, Engine Pop brings 20+ years of experience in creative leadership, digital strategy, and commercial growth for global media brands including BBC Studios, Fremantle, and ITV.
​
We offer strategic consultancy, development support, and platform insight for teams building stories that last.
Our work includes:
-
Content & Platform Strategy
-
IP Commercialisation & Growth
-
Strategic Development & Advisory
-
Audience & Engagement Strategy
​
Engine Pop is based in Richmond, London and works wherever ideas need momentum.
The
Team
The Engine Pop model is built around a consultancy core, supported by a collective of senior creatives, strategists, and commercial leads with real industry experience.
​
Everyone we work with has been inside the business from broadcasters and streamers to digital platforms, agencies, and brand teams. We scale the team based on each project, bringing in the right expertise when it's needed, and keeping things lean when it's not.
​
For some clients, that means a solo consultation. For others, it's a small, agile team delivering a full IP or growth strategy. Either way, you get the benefit of deep experience without the overhead.
Founder
Athena Witter
Powers Up Engine Pop
Creative leader. Platform thinker.
Revenue driver.
​
Athena Witter is a multi-award-winning creative force and digital pioneer shaping the future of entertainment. As Founder of Engine Pop the growth studio for the new audience economy she works with global media, music, and brand partners to elevate IP, build fandoms, and unlock new revenue across content, streaming, products, and experiences.
​
Athena has held senior leadership roles across the world’s biggest broadcasters and studios – including BBC Studios, Viacom, Channel 4, ITV, Sky, and Fremantle – driving innovation across genres and formats. Her work spans digital, television, and the arts, with credits on global hits like Bluey, Doctor Who, BBC Earth, and Love Island, as well as multiplatform ecosystems for The X Factor and Britain’s Got Talent. She has launched emerging artists and original IP, with breakthrough projects that continue to serve as industry blueprints across broadcast, digital, and production.
​
A true multi-disciplinarian, Athena’s career also includes shaping gaming experiences, participatory TV, UX design, and interactive storytelling. Her work blends editorial vision with commercial impact earning double-digit revenue growth, global audience scale, and 17 Lovie Awards including Publisher of the Year (2x). Her range across platforms and genres gives her a rare ability to merge creative vision with commercial impact.
​
A platform-native thinker, Athena is rewriting the playbook for how influence drives impact – whether through new formats, brand worlds, or next-gen audience strategy. Athena has spoken at Cannes Lions (BBC Earth), SXSW London, (Community & Influence) and C21 Media, (How TikTok is shaping the future of TV and cinema) She served as a judge for the Broadcast Digital Awards, Global Entertainment Awards, and Royal Television Society.
​
Arts and culture are her passion – and her compass
​
For industry news head to our Engine Room
Why Us?
We bring the experience and credentials of our Founder and Associates, who have worked with some of the world’s leading media, entertainment, and brand powerhouses.
