Last Updated: January 2026
 

1. Introduction

Welcome to Engine Pop. This Privacy Policy explains how Engine Pop ("we", "us", or "our") collects, uses, and protects your personal information when you use our website, services, tools, newsletters, events, or otherwise engage with our content.

Engine Pop is a strategy studio operating across global entertainment, audience growth, IP development, branded content, and monetisation. This includes strategic advisory work, Engine Room® engagements, PopLab™ tools and resources, newsletters, workshops, and events. We are committed to protecting your personal data and handling it responsibly in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR).

This Privacy Policy should be read alongside our Cookie Policy and Terms & Conditions.

2. Information We Collect

2.1 Information You Provide to Us

We may collect the following types of information when you interact with our services:

Account Information: Name, email address, and other details when you subscribe to newsletters, register for tools, events, or services.

Profile Information: Professional information, organisation, role, preferences, and interests that you choose to share.

Communication Data: Information you provide when contacting us, including emails, enquiry forms, messages, and feedback.

Transaction Data: Billing information and transaction records when you purchase paid services or strategic engagements. Payments are processed securely by third-party providers.

Submitted Content: Information you voluntarily provide through forms, tools, diagnostics, surveys, or PopLab™ resources.

2.2 Information We Collect Automatically

When you visit our website or use our services, we may automatically collect:

Technical Data: IP address, browser type and version, operating system, device information.

Usage Data: Pages visited, time spent on the site, interactions, and navigation patterns.

Location Data: General geographic location derived from your IP address.

Cookies and Similar Technologies: Information collected through cookies and similar technologies, as described in our Cookie Policy.

2.3 Information From Third Parties

We may receive information about you from:

Service Providers: Platforms that support hosting, analytics, CRM systems, email delivery, or payment processing.

Business Partners: Where you engage with joint initiatives, events, or collaborations.

Public Sources: Publicly available professional information, such as industry profiles or social media.

3. How We Use Your Information

We use your personal information for the following purposes:

3.1 Providing and Improving Our Services

To deliver services, tools, resources, and strategic engagements you request.

To manage contractual relationships and account administration.

To process transactions and payments.

To personalise content and experiences.

To improve and develop our website, tools, and offerings.

To respond to enquiries and provide support.

3.2 Communication and Marketing

To communicate with you about Engine Pop services and activity.

To send newsletters, insights, updates, and invitations.

To conduct surveys and collect feedback.

To facilitate community, workshop, or event engagement.

Marketing communications are sent only where permitted by law, and you may opt out at any time.

3.3 Legal and Security Purposes

To comply with legal and regulatory obligations.

To enforce our Terms & Conditions and policies.

To prevent fraud, misuse, or security incidents.

To protect the rights, safety, and integrity of our business and users.

To resolve disputes.

4. How We Share Your Information

We do not sell personal data.

We may share personal information with:

4.1 Service Providers

Trusted third-party providers who perform services on our behalf, such as hosting, analytics, email delivery, payment processing, and professional services.

4.2 Business Partners

Where you choose to engage in joint initiatives, co-branded activity, or collaborative services.

4.3 Legal Requirements

Where required by law, regulation, legal process, or to protect rights, property, or safety.

4.4 Business Transfers

In connection with a merger, acquisition, restructuring, or sale of assets, where personal data may transfer as part of the business.

4.5 With Your Consent

Where you have explicitly agreed to information being shared.

5. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal data:

5.1 Access and Information

The right to request access to the personal information we hold about you.

5.2 Correction and Deletion

The right to request correction of inaccurate data or deletion in certain circumstances.

5.3 Restriction and Objection

The right to request restriction of processing or object to certain uses of your data.

5.4 Data Portability

The right to receive your personal data in a structured, commonly used, and machine-readable format, where applicable.

5.5 Marketing Choices

The right to opt out of marketing communications at any time by using unsubscribe links or contacting us directly.

5.6 Cookie Preferences

The ability to manage cookie preferences as described in our Cookie Policy.

To exercise any of these rights, please contact us using the details below.

6. Data Security

We implement appropriate technical and organisational measures to protect personal information. While we take reasonable steps to safeguard data, no method of transmission or storage is completely secure.

7. International Transfers

Your personal information may be transferred to and processed in countries outside the UK. Where this occurs, appropriate safeguards are applied in accordance with applicable data protection laws.

8. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, and operational requirements.

Retention decisions consider the nature, sensitivity, purpose, and legal obligations relating to the data.

9. Children’s Privacy

Our services are not intended for individuals under the age of 16. We do not knowingly collect personal data from children.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in law, regulation, or our practices. Updates will be posted on our website with a revised date.

11. Contact Us

If you have any questions or requests regarding this Privacy Policy, please contact:

Engine Pop
Email: privacy@enginepop.co

12. Complaints

If you have concerns about our use of your personal information, please contact us first. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (www.ico.org.uk).