Founder Track Record
Athena Witter’s track record spans globally recognised entertainment franchises, platform ecosystems and branded partnerships across broadcast, streaming and digital media.
Her work has focused on expanding audience reach, designing monetisation frameworks and structuring IP for long-term commercial growth.
Selected portfolio highlights and industry coverage are featured below.
More About The Founder
Athena Witter
Creative leader. Platform thinker. Revenue driver.
Athena Witter is a multi-award-winning creative force and digital pioneer shaping the future of entertainment. As a Founder of Engine Pop™ the growth studio for the new audience economy she works with global media, music, and brand partners to elevate IP, build fandoms, and unlock new revenue across content, streaming, products, and experiences.
Athena has held senior leadership roles across the world’s biggest broadcasters and studios – including BBC Studios, Viacom, Channel 4, ITV, Sky, and Fremantle – driving innovation across genres and formats. Her work spans digital, television, and the arts, with credits on global hits like Bluey, Doctor Who, BBC Earth, and Love Island, as well as multiplatform ecosystems for The X Factor and Britain’s Got Talent. She has launched emerging artists and original IP, with breakthrough projects that continue to serve as industry blueprints across broadcast, digital, and production.
A true multi-disciplinarian, Athena’s career also includes shaping gaming experiences, participatory TV, UX design, and interactive storytelling. Her work blends editorial vision with commercial impact earning double-digit revenue growth, global audience scale, and 17 Lovie Awards including Publisher of the Year (2x). Her range across platforms and genres gives her a rare ability to merge creative vision with commercial impact.
A platform-native thinker, Athena is rewriting the playbook for how influence drives impact – whether through new formats, brand worlds, or next-gen audience strategy. Athena has spoken at Cannes Lions (BBC Earth), SXSW London, (Community & Influence) and C21 Media, (How TikTok is shaping the future of TV and cinema) She served as a judge for the Broadcast Digital Awards, Global Entertainment Awards, and Royal Television Society.
Arts and culture are her passion – and her compass
For industry news head to our Engine Room
