Digital-first creators, formats and AI are reshaping the entertainment landscape. At TellyCast 2025, Engine Pop captured a clear shift: digital is the television business. From creator studios to Light Mode™ Storytelling, a new content economy is emerging built on agility, authenticity and emotional connection.

Welcome to the Illusion Age. Not just an era of fakes an era of strategic perception engineering at scale. This isn't only about AI filters or deepfakes. It's a broader cultural tipping point. We are witnessing a systemic shift in how audiences perceive reality, identity, and authenticity one that has direct consequences for brand trust, platform strategy, and commercial IP development.