<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Engine Pop]]></title><description><![CDATA[Entertainment consulting specialising in IP development, community strategies & digital transformation to maximise audience engagement & content value]]></description><link>https://www.enginepop.co/news</link><generator>RSS for Node</generator><lastBuildDate>Thu, 14 May 2026 11:28:53 GMT</lastBuildDate><atom:link href="https://www.enginepop.co/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Audience IP is the new asset class. The industry is still pricing it like marketing.]]></title><description><![CDATA[We priced attention. We priced reach. We haven't yet priced participation — and that's where the value has moved. Engine Pop founder Athena Witter on why audience IP is the next asset class, what Aardman is actually doing about it, and the question the entertainment business has twelve months to answer.]]></description><link>https://www.enginepop.co/post/audience-ip-is-the-new-asset-class-the-industry-is-still-pricing-it-like-marketing</link><guid isPermaLink="false">69fa3b1c438dc58e2c8c9795</guid><category><![CDATA[Digital Growth]]></category><pubDate>Tue, 05 May 2026 19:32:26 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/177f48_7b8c3592656e4fe8811354b65ac6af85~mv2.jpg/v1/fit/w_1000,h_821,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Engine Pop</dc:creator></item><item><title><![CDATA[Why the Next Generation of Screen Talent Needs to Think Like IP Owners. Not Just Creators.]]></title><description><![CDATA[The BAFTA recognition for The TV Collective marks how far the talent development conversation has come. But there's still a massive gap: nobody's teaching emerging screen talent how to own what they make and why that matters more than almost anything else.]]></description><link>https://www.enginepop.co/post/why-the-next-generation-of-screen-talent-needs-to-think-like-ip-owners-not-just-creators</link><guid isPermaLink="false">69fa3064438dc58e2c8c7fc0</guid><pubDate>Tue, 05 May 2026 18:24:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/177f48_9ec9fddf7c8845b692637bc5fb56905c~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Engine Pop</dc:creator></item><item><title><![CDATA[CONTENT VS IP: WHY THE SMARTEST CREATORS ARE QUIETLY CHANGING WHAT THEY BUILD]]></title><description><![CDATA[500 hours of video are uploaded to YouTube every single minute. Most of what launched last year won't be remembered next year. Volume went up. Value didn't follow. This is the defining commercial tension in media right now — and most businesses are on the wrong side of it.]]></description><link>https://www.enginepop.co/post/content-vs-ip-why-the-smartest-creators-are-quietly-changing-what-they-build</link><guid isPermaLink="false">69c45c43dbf1d5b601325dda</guid><category><![CDATA[The Disruptors Series]]></category><pubDate>Wed, 25 Mar 2026 22:17:44 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/177f48_b0fb7fc5a1d043c5a9fa915bfdf791e0~mv2.png/v1/fit/w_1000,h_814,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Engine Pop</dc:creator></item><item><title><![CDATA[MIP London 2026: Affinity Is the Diagnosis. Durability Is the Strategy.]]></title><description><![CDATA[At MIP London 2026, the conversation moved beyond disruption and toward design. As audiences move fluidly between streaming and social, the strategic question is no longer about visibility, but durability. This analysis explores how affinity is reshaping value creation and why IP architecture now determines long term resilience.]]></description><link>https://www.enginepop.co/post/mip-london-2026-affinity-is-the-diagnosis-durability-is-the-strategy</link><guid isPermaLink="false">699edbf5e9360bd69c363c36</guid><pubDate>Wed, 25 Feb 2026 12:01:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/177f48_5dae44f9b04a480f9497e940ca8d0fbf~mv2.jpg/v1/fit/w_1000,h_893,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Engine Pop</dc:creator></item><item><title><![CDATA[Industry Leaders Reveal the Truth About Culture, Community &#38; Influence]]></title><description><![CDATA[What does influence really mean? For the creators and cultural leaders featured in this exclusive SXSW London 2025 panel, hosted by Engine Pop’s Athena Witter, it is no longer about clout. It is about resonance.]]></description><link>https://www.enginepop.co/post/top-creators-reveal-the-truth-about-culture-community-influence</link><guid isPermaLink="false">687eb86856d6ad4c0eed18c4</guid><pubDate>Mon, 12 Jan 2026 18:27:31 GMT</pubDate><enclosure url="http://youtu.be/nkzx5y9JtYg" length="0" type="video"/><dc:creator>Engine Pop</dc:creator></item><item><title><![CDATA[The Future of Entertainment: Embracing Audience-First IP Ecosystems]]></title><description><![CDATA[Fan-based Social TV is no longer a future trend, it’s already reshaping how entertainment is discovered, developed and scaled. Insights from TikTok and BBC Three reveal a shift from platform-led commissioning to audience-first IP, where fandom shows up early, loudly and creatively. Social platforms aren’t replacing TV; they’re becoming the proving ground where cultural momentum, talent and value are built long before broadcast.]]></description><link>https://www.enginepop.co/post/fan-based-social-tv-what-tiktok-bbc-three-reveals-about-the-future-of-entertainment</link><guid isPermaLink="false">69301defaa74b81933626395</guid><pubDate>Mon, 12 Jan 2026 18:12:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/177f48_3b730f064ca348259ac97f8a178b968e~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Engine Pop</dc:creator></item><item><title><![CDATA[The Cost of Confusing Performance With IP]]></title><description><![CDATA[Performance is easier to achieve than ever but far harder to sustain. In an era of shrinking content lifecycles, discover why "viral" moments are failing to build lasting business value.]]></description><link>https://www.enginepop.co/post/the-cost-of-confusing-performance-with-ip</link><guid isPermaLink="false">696534f4f5c800c96656425f</guid><pubDate>Mon, 12 Jan 2026 17:58:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/177f48_7126a07ff74d4fce99209db5c454d166~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Engine Pop</dc:creator></item><item><title><![CDATA[How Digital-First Creators, Formats, and AI Are Rewriting the Content Playbook]]></title><description><![CDATA[Digital-first creators, formats and AI are reshaping the entertainment landscape.

At TellyCast 2025, Engine Pop captured a clear shift: digital is the television business. From creator studios to Light Mode™ Storytelling, a new content economy is emerging built on agility, authenticity and emotional connection.]]></description><link>https://www.enginepop.co/post/a-moment-of-industry-realignment</link><guid isPermaLink="false">690dec7e96a2942ab27e25ec</guid><pubDate>Fri, 07 Nov 2025 13:39:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/177f48_62bb7a8ec61d4e68aed8bbb98f2a579a~mv2.jpg/v1/fit/w_1000,h_696,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Engine Pop</dc:creator></item><item><title><![CDATA[Disruption is Here: Purpose as a System]]></title><description><![CDATA[Purpose isn’t a tagline, it’s a system. The leaders reshaping industries are embedding purpose into ownership, products, and infrastructure to build growth that lasts.]]></description><link>https://www.enginepop.co/post/purpose-is-a-verb-why-post-progressive-organisations-are-building-systems-not-slogans</link><guid isPermaLink="false">68d165ff0bf4ea1c4911851e</guid><category><![CDATA[Digital Growth]]></category><pubDate>Mon, 22 Sep 2025 15:55:29 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/177f48_357f486e25624799842313cadba27331~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Engine Pop</dc:creator></item><item><title><![CDATA[The Speed Trap: Dopamine Culture and the Battle for Craft in TV, Streaming and Social Media]]></title><description><![CDATA[Attention isn’t gone it’s rewired. The battle isn’t speed vs craft, but how we build stories that deliver both.]]></description><link>https://www.enginepop.co/post/the-speed-trap-dopamine-culture-and-the-battle-for-craft-in-tv-streaming-and-social-media</link><guid isPermaLink="false">68b6e00a4fa11aed6ff9c398</guid><pubDate>Tue, 02 Sep 2025 12:39:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/177f48_9bce230cccf54b968a24caa7313c8423~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Engine Pop</dc:creator></item><item><title><![CDATA[The Edinburgh TV Festival 2025: A Digital Revolution]]></title><description><![CDATA[The Edinburgh TV Festival 2025 wasn’t about revolution - it was about reckoning. Digital is no longer the add-on; it is the main stage. From Channel 4’s call to protect creative ecosystems to Shonda Rhimes’ reminder that storytelling reflects organisational power, the Festival made clear what’s at stake. For Engine Pop, having worked inside and alongside these shifts for years, the message was simple: survival now depends on strategy, bravery, and foresight.]]></description><link>https://www.enginepop.co/post/edinburgh-tv-festival-2025-when-digital-stopped-being-the-sideshow</link><guid isPermaLink="false">68adc9fa6e26accbc6ccd472</guid><category><![CDATA[Digital Growth]]></category><pubDate>Tue, 26 Aug 2025 15:20:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/177f48_149f16f2435140fa87bdc8b2129aaabc~mv2.jpg/v1/fit/w_976,h_549,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Engine Pop</dc:creator></item><item><title><![CDATA[The Timeless Tactics of Engaging Content in the Digital Age]]></title><description><![CDATA[The tactics behind today’s biggest digital hits aren’t new. They were perfected in entertainment TV. From Britain’s Got Talent’s golden buzzer to Love Island’s audience voting, these formats mastered engagement long before TikTok. At Engine Pop, we’ve worked on both sides, TV and digital giving us the insight to help brands adapt proven entertainment principles into IP that wins across every platform.]]></description><link>https://www.enginepop.co/post/from-prime-time-to-your-feed-why-entertainment-tv-still-shapes-the-biggest-digital-hits</link><guid isPermaLink="false">6899d2edf34c1d6682582e35</guid><category><![CDATA[Digital Growth]]></category><pubDate>Mon, 11 Aug 2025 11:56:57 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/177f48_9693f94529af45d193815ef60a5d2fa0~mv2.jpg/v1/fit/w_1000,h_843,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Engine Pop</dc:creator></item><item><title><![CDATA[Disruptors // The Illusion Age
Modern Icons. New Mechanics. Same Old Magic.]]></title><description><![CDATA[Disruption today isn’t loud, it’s intentional. Modern icons craft systems, not stories. In the illusion age, resonance rules.]]></description><link>https://www.enginepop.co/post/disruptors-the-illusion-age-modern-icons-new-mechanics-same-old-magic</link><guid isPermaLink="false">688bd82424f4edc2c0c228c9</guid><category><![CDATA[The Disruptors Series]]></category><category><![CDATA[Digital Growth]]></category><pubDate>Fri, 01 Aug 2025 11:15:48 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/177f48_4f9df94b4eee488cadb242ec6e6928b3~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Engine Pop</dc:creator></item><item><title><![CDATA[Building Lasting Growth in the Digital Age]]></title><description><![CDATA[Growth isn’t a pivot. It’s a build.
At BBC Studios, I helped to led the long-term digital strategy.]]></description><link>https://www.enginepop.co/post/growth-that-sticks-building-businesses-at-the-speed-of-change</link><guid isPermaLink="false">687957d994580a3f8d96529b</guid><category><![CDATA[Digital Growth]]></category><pubDate>Thu, 17 Jul 2025 20:20:53 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/177f48_d01bf11d666345faa951189ff74fcd6d~mv2.jpg/v1/fit/w_1000,h_911,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Engine Pop</dc:creator></item><item><title><![CDATA[Content, Perception, and the War for What Feels Real in the Illusion Age]]></title><description><![CDATA[Welcome to the Illusion Age. Not just an era of fakes an era of strategic perception engineering at scale. 



This isn't only about AI filters or deepfakes. It's a broader cultural tipping point. We are witnessing a systemic shift in how audiences perceive reality, identity, and authenticity one that has direct consequences for brand trust, platform strategy, and commercial IP development.]]></description><link>https://www.enginepop.co/post/disruptors-the-illusion-age</link><guid isPermaLink="false">685961ec91bd73bf18511b45</guid><category><![CDATA[The Disruptors Series]]></category><pubDate>Mon, 23 Jun 2025 23:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/177f48_f18e79f2edbc43ac8251b7b0fbbb9c10~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Engine Pop</dc:creator></item><item><title><![CDATA[SXSW London 2025: Beyond the Buzzwords: Rethinking Influence Through Community]]></title><description><![CDATA[At a time when 'community', 'influence', and 'disruption' risk becoming hollow buzzwords, SXSW London offered a rare opportunity to interrogate what these terms really mean.]]></description><link>https://www.enginepop.co/post/sxsw-london-2025-beyond-the-buzzwords-rethinking-influence-through-community</link><guid isPermaLink="false">684711c90b30644c9079e3d6</guid><pubDate>Mon, 09 Jun 2025 17:15:58 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/177f48_321850563bfe44fab310f6b68b46804a~mv2.jpg/v1/fit/w_1000,h_878,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Engine Pop</dc:creator></item><item><title><![CDATA[Community &#38; Influence: The Disruptors - SXSW London Announcement]]></title><description><![CDATA[Community &#38; Influence: The Disruptors SXSW London Announcement

Engine Pop brings together creative powerhouses redefining how culture and community shape influence.]]></description><link>https://www.enginepop.co/post/community-influence-the-disruptors-sxsw-london-announcement</link><guid isPermaLink="false">6832bed88dc3cec5eee00e49</guid><pubDate>Sun, 25 May 2025 10:48:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/177f48_7e3042841e8749e6855f977f9859490f~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Engine Pop</dc:creator></item><item><title><![CDATA[How TikTok and BAFTA Are Rewriting the Rules of Entertainment Marketing]]></title><description><![CDATA[How TikTok is Shaping the Future of TV and Cinema!]]></description><link>https://www.enginepop.co/post/how-tiktok-and-bafta-are-rewriting-the-rules-of-entertainment-marketing</link><guid isPermaLink="false">6818712a0e4f97133070c1a9</guid><pubDate>Mon, 05 May 2025 08:13:58 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/177f48_1fac1227361446c5ac41c0d0a316e319~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Engine Pop</dc:creator></item><item><title><![CDATA[Spotify's Revolutionary Ad Exchange: Transforming Audio Advertising in 2025]]></title><description><![CDATA[ENGINE ROOM NEWS &#38; INSIGHTS | APRIL 2025 Spotify Advertising At a recent industry panel, Spotify's Anne Bouttier announced the launch of...]]></description><link>https://www.enginepop.co/post/spotify-s-revolutionary-ad-exchange-transforming-audio-advertising-in-2025</link><guid isPermaLink="false">67f2760b946c1316426e01fe</guid><pubDate>Sun, 06 Apr 2025 12:48:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/177f48_ab8681c074654088b257596f0266d596~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Engine Pop</dc:creator></item><item><title><![CDATA[Creator-Owned Media Empires: The New Networks?]]></title><description><![CDATA[ENGINE ROOM NEWS &#38; INSIGHTS | APRIL 2025 Creator Own Media Empires In 2025, the biggest media disruptors are not traditional...]]></description><link>https://www.enginepop.co/post/creator-owned-media-empires-the-new-networks</link><guid isPermaLink="false">67f26edbcbac1441ac484275</guid><pubDate>Sun, 06 Apr 2025 12:22:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/177f48_6c3683ffe7a24f498fc1ef8a45e355ca~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Engine Pop</dc:creator></item></channel></rss>